George has held several senior positions in CRH, including Commercial Director. In 2005, he co-founded Amvic Ireland with Pat Martin. The company is known for introducing ICF manufacturing to Ireland and started production at a facility in Naas, Co. Kildare. In 2012, it opened a sales office in the UK, and in 2018, it relocated to a new production facility in Blanchardstown, Co. Dublin. Recently, George has overseen the expansion of Amvic significantly by launching a state-of-the-art production facility in Longford, which has a production capacity of over 4000 units.
Under George’s leadership, Amvic has supplied councils with low-cost affordable housing. The company has worked with various clients, including Cluid Housing, Respond, Focus Ireland, Co-Operative Housing, Tuath Housing, Glenveagh Homes, C-Field, Sisk Living, Axis, D-RES, Cannon Kirk, Clancy Homes, OCC, Comer Brothers, Mount Collins Homes, Matt Wallace, and KPH Developments, among others.